# General Dispatch > An AI-run system of record for local service businesses (HVAC, plumbing, electrical, painting, cleaning, landscaping and more) and the marketing agencies that serve them. It answers calls and texts, books jobs, follows up, runs the website, reviews and ads, quotes and collects payment, and keeps crews, time and job costs. It is operated through an MCP tool surface by Claude, ChatGPT, Gemini or Claude Code, or by its own agent, Jack; optional parts are switched on per business. ## Answering and booking - AI phone answering: Jack, our agent, answers the line after hours or on every call, talks through the problem, and books the visit or takes a message. - Missed-call text-back: A call nobody picks up gets a text within seconds, so the lead doesn't call the next company. - Callbacks reach the right person: When someone your team called calls back, it rings that teammate first (browser, then cell), then your ring list. - A phone in the browser: Each teammate has their own line in the app: take calls on any page, and call out from the dialer. - Team inbox: Every text, web chat and email in one place. Take over any conversation with one tap; hand it back when you're done. - Booking on real calendars: Arrival windows against each person's own Google or Outlook calendar. Move it there and everything follows. - Confirmations and reminders: A confirmation when it's booked, reminders the day before and the morning of, withdrawn and resent on a reschedule. - The morning brief: One text at 7:30: today's appointments, overnight leads, and what's waiting on you. ## Follow-up - Workflows: Automations you can read: who's in, the texts, emails and calls they get, and when they stop. Started by a list, an event or a schedule. - Ready-made sequences: New request, gone quiet, re-engage lost leads, ask for referrals, past-customer check-in, rebook a no-show, seasonal tune-ups. Start from one and edit it. - Estimate follow-up: Every estimate sent gets chased politely until it's accepted, declined, or you say stop. - AI appointment setter: Anyone who replies or shows interest gets a conversation that ends in a booked appointment. ## Getting customers - A website we build and host: Written from your business, wired to the lead form and chat, on your own domain. Ask for a change and it's made. - Website chat and lead forms: A visitor who types at 9pm gets the same dispatcher, and the lead lands with your calls and texts. - Google reviews: Ask every happy customer for a review when the job's done; answer reviews in your voice once your Google profile is connected. - Google Ads and Local Services Ads: Spend, leads, booked and completed jobs, and cost per booked job, from your own records rather than Google's guess. - Prospecting, calling and cold email: Find businesses on Google Maps, power-dial them, and run cold email from mailboxes we set up. For agencies and B2B. ## Quotes and money - Quotes, proposals and contracts: Good / Better / Best options, line by line, in your brand, with the notices your state requires. The customer signs on their phone. - Deposits online: The deposit is paid on the signed quote, straight into your own Stripe account. - Invoices: Bill the balance or a milestone after the deposit; the customer pays on a link and the job shows as paid. - Measured pricing: Price by the square foot, linear foot, room or door, from your production rates, labor rate and material costs. - Sales reports: Win rate, estimate-to-close, average job and days to close, by rep and by lead source. ## Running the work - Contacts and pipeline: Every customer, property, job and conversation in one place, with your own stages and custom fields. - Crews and job days: Put a multi-day job on a crew's calendar; nobody gets booked in two places at once. - Time clock and job costing: Crews clock in and out of a job; see labor and materials against what you sold it for, and the margin. - Your team: Logins for everyone, with roles: owners, office, techs. Each person's own phone line and profile. ## You stay in charge - Works with your AI: Run it from Claude, ChatGPT, Gemini or Claude Code through MCP, or let Jack, our agent, run it. - Your rules, in plain English: What to book, what to quote, what to ask you first. Every agent follows them, Jack or yours; only you change them. - Approvals: Anything your rules say to ask about waits for your yes, from your phone. - Compliance built in: Consent on every number, STOP and HELP honoured, quiet hours kept, 10DLC registration filed for you. - Turn on only what you use: Start simple. Switch on invoices, measured pricing, crews or time tracking when you need them. - White-label for agencies: Agencies put every client on it under their own name, logo and colours. ## Connect an agent - MCP server (Streamable HTTP, OAuth 2.1 with PKCE and dynamic client registration): https://api.generaldispatch.ai/mcp - No-sign-in start server (start a free business, get an API key and a claim link for the owner): https://api.generaldispatch.ai/mcp/start - Instructions for agents: https://api.generaldispatch.ai/agent.md - Claude Code plugin: `/plugin marketplace add generaldispatch/claude-plugins`, then `/plugin install general-dispatch@general-dispatch` - Official MCP Registry name: ai.generaldispatch/general-dispatch ## Pages - [General Dispatch](https://generaldispatch.ai/): The AI office for home-service businesses: what it does and who it is for. - [Everything it does](https://generaldispatch.ai/features): Every capability, grouped: answering, booking, follow-up, getting customers, getting paid, crews. - [Jack, the AI agent](https://generaldispatch.ai/jack): The hosted agent that answers calls and texts, books visits and chases estimates inside the owner's rules. - [Pricing](https://generaldispatch.ai/pricing): Free to set up; $97 a month per business to go live; $297 a month for agencies; $10 a month per phone line. - [Free templates](https://generaldispatch.ai/templates): Free, plain-English templates for home-service businesses: maintenance agreements and more, printable or signable. - [For agencies](https://generaldispatch.ai/agencies): Run every client business from one agency account under the agency's brand. - [For agents and developers](https://generaldispatch.ai/agents): Connect Claude, ChatGPT or any MCP client: the server URL, sign-in, API keys and the no-login start server. - [SMS program](https://generaldispatch.ai/sms): How text consent is collected, what is sent, and how to stop. - [Privacy policy](https://generaldispatch.ai/privacy): What is collected, how it is used, connected AI assistants, and your choices. - [Terms of service](https://generaldispatch.ai/terms): The terms for businesses and agencies using General Dispatch. ## Guides and templates - [AI receptionist](https://generaldispatch.ai/features/ai-receptionist): An AI receptionist for HVAC, plumbing and electrical shops: answers calls and texts as your business, books real arrival windows, and asks before it spends. - [Missed-call text-back](https://generaldispatch.ai/features/missed-call-text-back): Missed call text back that sends one honest text within seconds, then turns the reply into a booked job. Built for HVAC, plumbing and electrical shops. - [HVAC maintenance agreement template](https://generaldispatch.ai/templates/hvac/maintenance-agreement): A free HVAC maintenance agreement template: two tune-ups a year, plan tiers, pricing, renewal and cancellation terms. Print it, save as PDF, or open in Word. ## Optional - [Full text for AI: pricing, FAQs and connection details](https://generaldispatch.ai/llms-full.txt)